Services

Approach To Selling

I set a high bar for myself as you deserve the very best. From the services and counsel I provide, to the quality of my marketing materials, I’m relentless in making sure I deliver the absolute highest quality across the board. These days, buyers aren’t just looking for a house, a condo, or a place to invest their money – they’re looking to buy into an overall lifestyle. The marketing strategy I employ aims to effectively sell a lifestyle, you have to put yourself in the shoes of the buyer, get into their minds and think like they’d think, so that a message that will truly resonate with them can be developed. The detailed Marketing Plan and List of Procedures I put into practice for every listing has been fine-tuned over the years, but is highly customizable to each individual property. To offer a bit of insight, here are some key component of my marketing campaigns:

  • Professional photography/videography/drone work
  • Pre-listing home inspection
  • Floor plan creation
  • Status certificate order + legal review
  • Custom website creation
  • Individualized marketing material
  • YouTube video tours
  • Google/social media advertising
  • Professional cleaning services
  • International exposure
  • Open houses + exclusive soirèes


With more than 95% of buyers now searching online for property concentrating marketing efforts there makes the most sense. I focus on featuring your property locally nationally and internationally as well to amass the greatest pool of potential purchasers. Over the years Sage has created one of the largest international syndication networks which features your property’s listing on 130+ portals in 70+ countries spanning 6 continents in more than 15 languages. That kind of exposure is unprecedented and highly important given Toronto’s international appeal.

Approach To Buying

First and foremost, I need to have a clear understanding of what your specific versions of “perfect” looks like. Through honest and open communication, I can attain a solid grasp of every element that goes into your “perfect” property. Once I have that, I strive to find your personal version of “perfect”, and then help you purchase it, of course.

Being a buyer in the Toronto real estate market can be confusing at times. In an era defined by multiple offers, it’s more important than ever to be prepared. The unique process I employ for cach showing is intense, as it aims to provide the highest quality insight. By thoroughly reviewing countless comparable sales ahead of time, i’m able to give you the knowledge and perspective you need on any given property. Once a showing is complete, you leave with a clear understanding of value, instead of uncertainty about what an appropriate selling price might be.

Working with investors is also a key factor of my business. Understanding cap rates, focusing on portfolio diversification, finding hidden value in new neighborhoods, and even qualifying prospective tenants, is all part of the package I provide. Finding the right property is one thing… but the investment only thrives with the right tenants in place. I work closely with my investors through the duration of ownership to ensure their properties are running as efficiently and profitably as possible.

Pre-Construction Condos

I’ve fostered close relationships with some of the biggest and best in the high-rise world, as well as some of the smallest and finest in the boutique realm. Whatever type of condo you’re considering, I have the experience and the network to expertly advise you on this intricate purchase There’s much more that goes into a pre-construction investment than simply appreciating a development’s design. You have to know where to make changes to contracts, where to save money, how to position yourself properly for any future outcome, how to break down everything from interim occupancy to closing costs, and the ramifications they have on the bottom line, etc. Most of all though, you have to be selective. While there are thousands of condo buildings and millions of units throughout Toronto, they are certainly not all equal. I find where the value is.

Work With Lee

At the end of the day, it’s about doing good business. Maintaining honesty, integrity and respect, at their highest levels, are absolutely crucial. Being prepared, diligent and reliable, are of the utmost importance as well.